Video marketing is one of the most powerful and versatile tools available to marketers now. YouTube and Co. are gaining in importance.
In addition to the entertainment factor, users are informed about current events via video content, news about companies and products and also inspirations that influence their purchasing decisions.
In this day and age, your target audience would much rather watch a one-minute video than read through a one-page article. Customer testimonials along with live event videos are becoming more and more popular as companies try to leverage rich media content into their marketing efforts.
When it comes to event marketing, videos can offer multiple benefits for brands who want to reach out and connect with their audience in ways other marketing tools don’t allow. Establishing a one-to-one connection with viewers through visually and emotionally appealing content becomes much easier when presented in a video format.