Expertise

November 2017 – present

Jaguar Land Rover | Digital Marketing Manager

Shaping digital culture within JLR:
> Securing Data Integrity
> Promote connective thinking
> Increase transparency
> Reducing resources
> Create new opportunities and possibilities

January 2017 – November 2017

Sage | Digital Marketing Manager
> Lead in commercial marketing
> Tracking and reporting of KPI‘s
> Impelementing marketing strategy
> Analyse and optimization conversion funnel
> Production and delivery of communication tools

January 2015 – January 2017

ALPEN-MAYKESTAG GmbH | Online Marketing Specialist
> Lead in content strategy, SEO, SEM and brand awareness
> Analyse and identify ROI of PPC advertising (search, display, mobile, video)
> Managing projects in web development and database projects with IT
> Responsible for company and product website and mobile plattforms to drive online traffic
> Work closely with other departments to develop integrated multichannel marketing strategies

October 2012 to December 2014

Project Manager Digital Marketing/Digital Campaings – Freelance
For for clienst e.g. B&R Automation, Coolima eCommerce, Porsche Bank, Puma, my main responsibilities as a freelance Digital Marketer included:
> Digital marketing consultant, content strategist, Search Engine Advertising Specialist for clients
> Developing and managing digital marketing campaigns
> Responsibility for planning and budgetary control of all digital marketing activities
> Review new technologies and keep the company at the forefront in digital marketing developments

May 2008 to September 2010

Derendinger Handels GmbH | Teamlead Digital Marketing
> Developing and executing integrated online strategies including corporate marketing plans
> Enhancing eCommerce by reviewing new technologies
> Leading and managing the marketing team and agencies
> Responsibility and budget control for whole digital marketing
> Provide analytical reports of online sales
> Improving the usability, design, content and conversion of the company website and e-mail marketing

January 2005 to August 2007

Advertising Agency kma | Project Managment Traditional & Digital Campains
> Scheduling project implementation and defining budget constraints
> Developing concepts, graphics and layouts for products, services, websites, landing pages, micro sites and digital campaigns
> Working with clients, consulting them on how to enhance brand awareness and raising attention among the target groups e.g. Volkswagen, Audi (Porsche Salzburg), Puma Austria, SKIDATA …

August 2002 to December 2004

Marketing Assistant | Etherma GmbH, Heating Systems, Henndorf, Austria 
> Developement of marketing plans, negotiating costs and placement
> Organizing promotional events
> Planning and executing all marketing database, email,  digital campaigns and company website
> Preparing mailers and brochures by formatting content and graphics, arranging printing